“Stories constitute the single most powerful weapon in a leader’s arsenal.”
Dr. Howard Gardner
Stories make information come to life, engage audiences, and create enthusiasm for you and your brand.
In a world of 24/7 news cycles, social media, and on-demand everything, time is our most precious commodity. People want to learn and be inspired but have limited bandwidth. Whether you have an audience of 1 or 1,000, it’s your responsibility to use their time wisely.
Take that responsibility seriously.
Presentations convey information. But will people remember it?
Deliver straight facts and figures - data - and the retention rate is a paltry 5 percent.
Embed the data in anecdotes - stories - and the retention rate skyrockets to 63 percent.
Humans are hardwired for stories. We connect to them on an emotional level. Our bodies respond to them on a physiological level, releasing dopamine, a neurotransmitter that makes us happy.
A good story is literally a drug for our brain. A good talk, told well, is a gift for the audience. Good speakers are prized corporate resources.